Aggro Me: LFG
I've read the requests for a more robust LFG system many times on the official forums. And recently, Abalieno posted a piece on the importance of LFG systems in MMO's. While I don't agree with all of his points (I believe allowing cross-server groups would detract from the feeling of community on a server) I do agree with his general argument.
So, could EQII use a better LFG system? Sure. To me, MMO's should encourage grouping. Now, before the soloers out there get crazy let me clarify that by saying that I don't believe MMO's should force grouping. There's a difference. I used to be purely a solo player and I love having that option.
But if a game can encourage grouping without being too heavy-handed about it, it will have a beneficial effect on subscriber retention. Those social connections are strong and often more powerful than any specific content or mechanic when it comes to sticking with a certain game.
So, what is a way to encourage grouping without detracting from the solo experience in the slightest? Simple: make grouping easier. And one way to do that is with the LFG system.
Probably the biggest change one could want from the EQII system is the desire for more specificity. Are you LFG for an armor quest? A raid? XP? PvP? If you don't want to go the comments route, you should at the very least have a selection of choices from a pull-down menu to add to the LFG window.
Secondly, you want to have some way of identifying groups that are looking for more to fill out the group. I would enjoy a system which lets you know how many people are in a certain group which is looking for more and what the makeup of the group is.
Now, there are some pitfalls. If you allow comments you allow obscenity and the like, but that's true of all text. By adding more filters you also increase "pickiness" where people will be less apt to join a group if they don't like the make-up or what said group is working on.
But I think the pros outweigh the cons. I also understand the desire of some to have groups form "naturally" without an artificial system but I haven't seen any effective implementation of that to date.